
The story of
Rocket Dog shoes begins with a tale of two guys and one speedy mutt - Terry Anderson and Stephen Hoyt, veterans with over 40 years combined in the footwear industry and Stephen’s dog Max (known for running at high velocity). The company’s DNA is derived from Terry and Stephen’s experience in designing and marketing shoes for well-known brands such as Candies, Esprit and Sam & Libby.
Ready to pursue a dream of making young-minded footwear and clothing, Terry and Stephen’s first attack with
Rocket Dog was a cork bottom/jute upper sandal produced in southern California in 1997. The sandal made its debut in San Francisco, South Beach and Los Angeles and was an instant success becoming the number one sandal of the season. Rocket Dog shoes was officially launched! The duo later reinvented the street/surf footwear business by redesigning the use of a compound called E.V.A. with an imported, all-rubber sandal they called “Horny Corner.” Named after a surf spot in Huntington Beach, the Horny Corner also saw enormous nationwide success and Rocket Dog shoes became a must have for every young girl.
In January 1999, the already successful
rocket dogs joined forces with New York Transit, a well-known footwear distributor who owns proprietary brands Ann Marino and New York Transit and owns the footwear license for Bisou-Bisou, Max Studio, Studio M, and True Meaning. The move allowed Rocket Dog shoes to have greater financial abilities to market and advertise the brand to its consumer.
The Rocket Dog consumer is an independent, freethinking individual who shuns the polished look and materialism of the generation before him or her. They can be found donning an old flannel shirt, while wearing a pair of
rocketdog casual sneakers, cruising the anti malls and thrift shops and surfing the net looking for a good buy and a style as independent as he or she is. A symbol of individuality and freedom, Rocket Dog shoes has become a top quality brand recognized by trendsetters and style conscious consumers around the world.
Rocket Dog shoes has a collection of famous
rocketdog shoes that has revolutionized the shoe world. Among the famous shoes are the rocket dog Stoker sneaker, the rocketdog Duffle casual clog, the rocketdogs Fuzzy casual clogs and the rocket dog Jumbo Surf flip flop sandal.
Rocket Dog Styles Available at Whatapair.com