The story of
Rocket
Dog shoes begins with a tale of two guys and one
speedy mutt - Terry Anderson and Stephen Hoyt, veterans
with over 40 years combined in the footwear industry
and Stephen’s dog Max (known for running at high velocity).
The company’s DNA is derived from Terry and Stephen’s
experience in designing and marketing shoes for well-known
brands such as Candies, Esprit and Sam & Libby.
Ready to pursue a dream of making young-minded footwear
and clothing, Terry and Stephen’s first attack with
Rocket
Dog was a cork bottom/jute upper sandal produced
in southern California in 1997. The sandal made its
debut in San Francisco, South Beach and Los Angeles
and was an instant success becoming the number one
sandal of the season. Rocket Dog shoes was officially
launched! The duo later reinvented the street/surf
footwear business by redesigning the use of a compound
called E.V.A. with an imported, all-rubber sandal
they called “Horny Corner.” Named after a surf spot
in Huntington Beach, the Horny Corner also saw enormous
nationwide success and Rocket Dog shoes became a must
have for every young girl.
In January 1999, the already successful
rocket
dogs joined forces with New York Transit, a well-known
footwear distributor who owns proprietary brands Ann
Marino and New York Transit and owns the footwear
license for Bisou-Bisou, Max Studio, Studio M, and
True Meaning. The move allowed Rocket Dog shoes to
have greater financial abilities to market and advertise
the brand to its consumer.
The Rocket Dog consumer is an independent, freethinking
individual who shuns the polished look and materialism
of the generation before him or her. They can be found
donning an old flannel shirt, while wearing a pair
of
rocketdog
casual sneakers, cruising the anti malls and thrift
shops and surfing the net looking for a good buy and
a style as independent as he or she is. A symbol of
individuality and freedom, Rocket Dog shoes has become
a top quality brand recognized by trendsetters and
style conscious consumers around the world.
Rocket Dog shoes has a collection of famous
rocketdog shoes that has revolutionized the shoe
world. Among the famous shoes are the rocket dog Stoker
sneaker, the rocketdog Duffle casual clog, the rocketdogs
Fuzzy casual clogs and the rocket dog Jumbo Surf flip
flop sandal.